While there was no shortage in the early 2000’s of eager small to medium size businesses and entrepreneurs passionately committed to what they believed to be a world class company or the next “killer app,” most either experienced a severe cut in organic revenue due to the down turn in the economy, or needed the business experience to achieve the most fundamental milestone for any enterprise before burning through their capital funding or alternative financial resources. The undoing for most of these small to medium size enterprises was the inability to execute a sound sales and marketing strategy by notching customer wins, validating or improving on their business model, and creating or maintaining momentum...

Along the way you might also be experiencing challenges related to succession planning, developing a robust business plan, raising capital, tuning up a marketing campaign, and providing interim management support to assume key management roles to fill gaps.

Your business card may read “Founder and CEO,” but if you really listed titles of all the roles you fill for your small business or medium size company, they wouldn’t fit – everything from Head of Sales, Chief Marketing and Technology Officer, to Accounts Payable and Chief Bottle Washer. Let’s face it – you are wearing a lot of hats, and some don’t seem to fit all that well.

You more than likely have real milestones to hit to put your emerging company on the right path – the path to profitability. And you don’t just need more “arms and legs,” you need access to the right minds – seasoned executives that have been in your shoes and know how to navigate the path to success.

Consider the services of The Unicorn Group: a team of experienced entrepreneurs and advisors whose Access, Experience and Trust has enabled clients to scale their businesses – raised capital, built sales teams and strategic partnerships, launched products, grown top-line revenues, and achieved successful exits.

What is the most effective solution to breaking down the barriers to entry and shortening the sales cycle when introducing new technology to the marketplace? GET A MEETING WITH A CHIEF EXECUTIVE LEVEL OFFICER.

Nothing beats the benefits of securing the executive sponsorship of a key stakeholder within the organization who has profit and loss responsibility and influences the buying decision of your technology.