Our unique program insures a steady flow of business development activity for your early stage company which can shorten sales cycles by as much as 20-50% thereby maximizing the use of human capital and financial resources.
At every stage of the sales cycle, from qualifying the opportunity to needs analysis, validation of the value proposition and business case, quantification of budgets and decision timelines, through executive review and contract approval, Unicorn will be there to either service you with a total turn-key “management team in a box” solution, or provide a seasoned executive to complement your existing sales force by driving key areas of your business development activity.
Even companies with the most innovative products and services often stumble out of the starting gate trying to secure all-important flagship reference accounts in key vertical markets. Unicorn’s extensive C-Level relationships enable the access to key decision makers that is normally accorded only to well-established brands. The result: more times at bat with qualified prospects and real decision-makers, leading to shorter sales cycles and more market traction.
The early stage entrepreneur must wear many hats – technology guru, sales leader, evangelist and thought leader, fundraiser, marketeer, and numbers guy, all at the same time. While most realize they are sub-optimizing their business potential by diluting their efforts, inadequate capital or insufficient time to devote to recruiting, often leave gaping holes in their management teams. Unicorn’s principals have the experience to “hit the ground running” to fill key vacancies such as Head of Sales, Marketing, Product Development, or Professional Services, on an interim or longer term basis.
Business Plan Creation
Investors need to see more than a great idea – they need a solid business plan that provides the context by which to judge that great idea against the hundreds of others that cross their desks. What is the market potential? Who are the key competitors and how do you stack up against them in a SWOT-Strength, Weakness, Opportunities & Threats analysis? Have you thought through the Go-to-Market plan? Will the execution strategy work and do the numbers make sense? The Unicorn team has developed business plans that have resulted in hundreds of millions in funding and has the blend of strategic, financial, and technical skills to quickly deliver the professional business plan that turns a great idea into a “fundable” business.