These days, charitable organizations of all sizes are becoming more sophisticated in their methods to attract funding, human capital, increase board participation, and collaborate with government and the private sector. Corporations meanwhile are looking for ways to manage their social responsibility and view this as “good business” that can positively affect the company’s brand, stock price, earnings, and recruiting. The Unicorn Group enables nonprofit and foundation clients to reduce staff and overhead, devise better fundraising strategies and achieve greater mission impact.

Board Development:

  • Analyze board processes, structures, and roles;
  • Recommend strategies for growth and development;
  • Suggest ways to develop board committees;
  • Train board members in fundraising; and
  • Recruiting board or committee members

Development Plans:

  • The creation of detailed, action-oriented strategies and tactics to improve fundraising capacity in the areas of donor acquisition, cultivation, solicitation, and stewardship.

Staff and Volunteer Management:

  • Train/coach development professionals to enhance performance;
  • Assess the current staffing and make recommendations regarding the Development Team expansion or reduction; and
  • Develop or enhance volunteer programs.


  • Develop comprehensive strategic event fundraising approach;
  • Develop and recruit an event committee;
  • Assign board and other leadership roles;
  • Identify key event prospect;
  • Secure VIP attendance;
  • Develop event marketing materials, mailings, and website content;
  • Secure and steward event donors (financial and in-kind);
  • Manage event financial planning;
  • Event production and logistical management; and
  • Secure and train volunteer crew.

Foundation Giving:

  • Program assessment and strategy development;
  • Identify and prioritize prospects;
  • Identify and leverage existing relationships of the board and staff with lapsed and new prospects;
  • Prepare customized strategies and tactics for each qualified prospect;
  • Research, develop, write, and submit concept papers, letters of inquiry, and grant proposals; and
  • Manage follow up.

ePhilanthropy & Technology Consultation:

  • Comprehensive Digital Assessment to evaluate a current use of IT and social media tools.
  • IT and social media recommendations to develop strategies that blend proven fundraising methods with the latest technology to improve member engagement, expand web-based donations, or increase online brand awareness.

Major Gifts:

  • Program assessment and strategy development;
  • Identify and prioritize donors;
  • Create systems for tracking donors (e.g., “Moves Management”);
  • Assist board and staff with cultivating and soliciting donors;
  • Create and manage cultivation events (can work within the Benevon Model);
  • Prepare major gift proposals; and
  • Organize major gift visits.