What’s My Social Selling Index Score?

You may have heard that LinkedIn has an algorithm that calculates your social selling index (SSI). It measures four key areas of your activity: 1). Your Personal Brand 2). Your ability to find the right people 3). Your engagement with insights 4). Your relationship...

Real news of fake reviews

 Goodhart’s Law, as phrased by Mary Strathern: “When a measure becomes a target, it ceases to be a good measure.” Honored more in the breach than the observance, alas. Our algorithmic world has turned so many measures into targets, and by doing...

Executive Relationship Marketing: The ‘Secret Sauce’ for any successful early-stage company

 Imagine what your company’s revenue would look like if you could arrange 10-15 meetings in 90 days with top C-Suite executives. This White Paper goes into depth on this sophisticated process.

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