Marketing Archives | The Unicorn Group

Alyce, an AI-based personalised corporate gifting startup, raises $30M

by Ingrid Lunden | Apr 8, 2021 | Business Enhancements, Marketing

Swag has a long and patchy history in the world of business. For every hip pair of plaid socks, there are five t-shirts you may never wear, an itchy scarf, a notepad your kids might use, and an ugly mug; and most of all, likely thousands of dollars and lots of time...

Revolution Ventures backs Casted in B2B-focused podcast play

by Mary Ann Azevedo | Apr 6, 2021 | Business Enhancements, Marketing, Startups

Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity...

Leanplum raises $29M Series C round for its mobile marketing platform

by Frederic Lardinois | Oct 19, 2016 | Business Enhancements, Marketing

Leanplum started out as a mobile A/B testing platform but has since built on this foundation to become a fully-fledged mobile marketing platform. The company has now raised a $29 million Series C round led by Canaan Partners with participation from existing...

StreetTeam locks down $10M to power ambassador programs for brands

by John Mannes | Oct 10, 2016 | Business Enhancements, Marketing, Startups, Venture Capital

Millennials hate advertising and don’t respect brands – so what is a self-respecting 21st century marketer to do? Callum Negus-Fancey and his company StreetTeam would have you leverage the power of the upwardly mobile ambitious twenty-somethings...

Zeta Interactive acquires Acxiom Impact for over $50M

by Frederic Lardinois | Aug 4, 2016 | Business Enhancements, Marketing

Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to...

Executive Relationship Marketing: The ‘Secret Sauce’ for any successful early-stage company

Imagine what your company’s revenue would look like if you could arrange 10-15 meetings in 90 days with top C-Suite executives. This White Paper goes into depth on this sophisticated process.

Alyce, an AI-based personalised corporate gifting startup, raises $30M

Revolution Ventures backs Casted in B2B-focused podcast play

Leanplum raises $29M Series C round for its mobile marketing platform

StreetTeam locks down $10M to power ambassador programs for brands

Zeta Interactive acquires Acxiom Impact for over $50M

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Executive Relationship Marketing: The ‘Secret Sauce’ for any successful early-stage company

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