by Ingrid Lunden | Apr 8, 2021 | Business Enhancements, Marketing
Swag has a long and patchy history in the world of business. For every hip pair of plaid socks, there are five t-shirts you may never wear, an itchy scarf, a notepad your kids might use, and an ugly mug; and most of all, likely thousands of dollars and lots of time...
by Mary Ann Azevedo | Apr 6, 2021 | Business Enhancements, Marketing, Startups
Historically, podcasts have been aimed at consumers. The value to be gained in the B2B world is something that has been largely untapped. For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity...
by Frederic Lardinois | Oct 19, 2016 | Business Enhancements, Marketing
Leanplum started out as a mobile A/B testing platform but has since built on this foundation to become a fully-fledged mobile marketing platform. The company has now raised a $29 million Series C round led by Canaan Partners with participation from existing...
by John Mannes | Oct 10, 2016 | Business Enhancements, Marketing, Startups, Venture Capital
Millennials hate advertising and don’t respect brands – so what is a self-respecting 21st century marketer to do? Callum Negus-Fancey and his company StreetTeam would have you leverage the power of the upwardly mobile ambitious twenty-somethings...
by Frederic Lardinois | Aug 4, 2016 | Business Enhancements, Marketing
Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to...