by Natasha Lomas | Jul 24, 2020 | Business Enhancements, Marketing
For anyone interested in the contested question of how much ‘value’ — or, well, how little — publishers derive from the privacy-hostile practice of tracking web users to behaviorally target them with ads, pro-privacy browser Brave has published...
by Natasha Lomas | Feb 24, 2017 | Business Enhancements, Marketing
So much for sticking “nuclear weapons” in carriers’ dumb pipes. Shine, last year’s enfant terrible of mobile ad blocking is pivoting (again!) — in both tone of voice and business model. It’s also rebranding to, er, Rainbow....
by Frederic Lardinois | Oct 19, 2016 | Business Enhancements, Marketing
Leanplum started out as a mobile A/B testing platform but has since built on this foundation to become a fully-fledged mobile marketing platform. The company has now raised a $29 million Series C round led by Canaan Partners with participation from existing...
by John Mannes | Oct 10, 2016 | Business Enhancements, Marketing, Startups, Venture Capital
Millennials hate advertising and don’t respect brands – so what is a self-respecting 21st century marketer to do? Callum Negus-Fancey and his company StreetTeam would have you leverage the power of the upwardly mobile ambitious twenty-somethings...
by Frederic Lardinois | Aug 4, 2016 | Business Enhancements, Marketing
Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers. Sources close to...
by Romain Dillet | Jun 6, 2016 | Business Enhancements, Marketing, Startups
While DOZ has been around for a while, the company is adding a nifty brick to its product offering with an automated tool to get a quote and launch a marketing campaign. Compared to good old marketing agencies, DOZ speeds up the hiring process quite a bit. If...
